Cookies Policy

This website“Our Site”) uses Cookies and similar technologies in order to distinguish you from other users. By using Cookies, We are able to provide you with a better experience and to improve Our Site by better understanding how you use it. Please read this Cookie Policy carefully and ensure that you understand it. Your acceptance of Our Cookie Policy is deemed to occur when you have selected your preferred Cookie options in Our Cookie preferences menu and pressed the “confirm” button. If you do not agree to Our Cookie Policy, please stop using Our Site immediately.

Definitions and Interpretation

In this Cookie Policy, unless the context otherwise requires, the following expressions have the following meanings:

  • “Cookie” means a small file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site;
  • “Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003 and of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
  • “personal data” means any and all data that relates to an identifiable person who can be directly or indirectly identified from that data, as defined by EU Regulation 2016/679 General Data Protection Regulation (“GDPR”);
  • “We/Us/Our” means Pure Legal Limited, a limited company registered in England under company number 09511435, whose registered address is Pure Business Group, Fourth Floor, Building 8, Princes Parade, Liverpool, L3 1DL.

Information About Us

Our Site is owned and operated by Pure Legal Limited, a limited company registered in England under company number 09511435, whose registered address is Pure Business Group, Fourth Floor, Building 8, Princes Parade, Liverpool, L3 1DL.

Our VAT number is 225179117.

Our Data Protection Officer is Robert Mares, and can be contacted by email at, by telephone on 0151 347 0402, or by post at Pure Business Group, Fourth Floor, Building 8, Princes Parade, Liverpool, L3 1DL.

We are regulated by Solicitors Regulation Authority, number 624740.

How Does Our Site Use Cookies?

Our Site may place and access certain first party Cookies on your computer or device. First party Cookies are those placed directly by Us and are used only by Us. We use Cookies to facilitate and improve your experience of Our Site and to provide and improve Our products and services. We have carefully chosen these Cookies and have taken steps to ensure that your privacy and personal data is protected and respected at all times.

By using Our Site, you may also receive certain third party Cookies on your computer or device. Third party Cookies are those placed by websites, services, and/or parties other than Us. Third party Cookies are used on Our Site for analysing and improving usability.

All Cookies used by and on Our Site are used in accordance with current Cookie Law. We may use some or all of the following types of Cookie:

Strictly Necessary Cookies

A Cookie falls into this category if it is essential to the operation of Our Site, supporting functions such as logging in, your shopping basket, and payment transactions.

Analytics Cookies

It is important for Us to understand how you use Our Site, for example, how efficiently you are able to navigate around it, and what features you use. Analytics Cookies enable us to gather this information, helping Us to improve Our Site and your experience of it.

Functionality Cookies

Functionality Cookies enable Us to provide additional functions to you on Our Site such as personalisation and remembering your saved preferences. Some functionality Cookies may also be strictly necessary Cookies, but not all necessarily fall into that category.

Targeting Cookies

It is important for Us to know when and how often you visit Our Site, and which parts of it you have used (including which pages you have visited and which links you have visited). As with analytics Cookies, this information helps us to better understand you and, in turn, to make Our Site and advertising more relevant to your interests. Some information gathered by targeting Cookies may also be shared with third parties.

Third Party Cookies

Third party Cookies are not placed by Us; instead, they are placed by third parties that provide services to Us and/or to you. Third party Cookies may be used by advertising services to serve up tailored advertising to you on Our Site, or by third parties providing analytics services to Us (these Cookies will work in the same way as analytics Cookies described above).

Persistent Cookies

Any of the above types of Cookie may be a persistent Cookie. Persistent Cookies are those which remain on your computer or device for a predetermined period and are activated each time you visit Our Site.

Session Cookies

Any of the above types of Cookie may be a session Cookie. Session Cookies are temporary and only remain on your computer or device from the point at which you visit Our Site until you close your browser. Session Cookies are deleted when you close your browser.

Cookies on Our Site are not permanent and will expire after as indicated in the table below.

For more details of the personal data that We collect and use, the measures we have in place to protect personal data, your legal rights, and our legal obligations, please refer to our Privacy Policy.

For more specific details of the Cookies that We use, please refer to the table below.

What Cookies Does Our Site Use?

The following first party Cookies may be placed on your computer or device:

Name of CookiePurpose and TypeStrictly Necessary?
CookiesConsentTells us whether you have accepted or declined our usage of third party cookies.
Content: (string) “accepted” or “declined”.
DismissedFooterTells us whether you have dismissed the cookies consent footer, so you don’t have to dismiss the footer again on future visits to the site.
Content: (string) “true” or “false”.
AcceptedCookiesTells us which first and third party cookies you have decided to enable.
Content: (string) comma separated list of values which tell us what cookies to enable.
By default is empty until you let us know your cookie preferences, so no cookies (apart from Strictly Necessary cookies) are enabled by default.
_RequestVerificationTokenAn anti-forgery token used by ASP.NET MVC technologies, which this site is built with. Stops unauthorised posting of data to websites. Holds no information relating to the user of the site, and is destroyed on closing the browser.Yes

The following third party Cookies may be placed on your computer or device:

Cookie NamePurposeExpires after
_fbpUsed by Facebook to deliver a series of advertisement products such as real time bidding from third party advertisers.2 months
c_userUsed by Facebook to store the id of the current user.1 year
datrUsed by Facebook to identify the web browser being used.2 years
frUsed by Facebook for advertising purposes.3 months
sbUsed by Facebook to improve suggested friends.2 years
spinUsed by Facebook for advertising purposes.1 day
xsUsed by Facebook to keep the user logged in.1 year
_vwo_uuid_v2Used by Visual Website Optimiser to ensure that visitors always see the same version of the site, and to measure the performance of different versions of the site.1 day
_hjidUsed by Hotjar to distinguish users.10 months
_hjClosedSurveyInvitesUsed by Hotjar. Set once a user interacts with a Hotjar survey popup. Ensures that the user does not receive another survey invite after already having received one.1 year
_hjDonePollsUsed by Hotjar. Set once a user completes a poll through the Hotjar feedback poll widget. Ensures that the Hotjar feedback poll is not shown multiple times.1 year
_hjMinimizedPollsUsed by Hotjar. Set once a visitor minimises a Hotjar feedback poll. Ensures that the feedback poll stays minimised when the user goes through the site.11 months
_hjDoneTestersWidgetsUsed by Hotjar. Set once a visitor completes a feedback poll to ensure that the feedback poll does not re-appear.1 year
_hjIncludedInSampleUsed by Hotjar to determine whether the user is involved in the sample used to generate funnels.Session
_hjShownFeedbackMessageUsed by Hotjar. Set once a visitor completes or minimises a feedback form. Keeps the feedback form minimised when navigating to other pages.1 year
_hjRecordingLastActivityUsed by Hotjar. Stores the last time that data is sent to Hotjar, or when the recording started.Session
hjTLDTestUsed by Hotjar. Used when Hotjar is trying to determine the most generic path for cookies. Unset once the path is decided.Session
_hjUserAttributesHashUsed by Hotjar. Stores user attributes so Hotjar can detect changes and update accordingly, in order to determine if the user now fits our feedback poll sample.Session
_hjCachedUserAttributesStores user attributes to determine if the visitor is part of the sample we’re looking for when running a feedback poll.Session
_hjLocalStorageTestUsed to check if Hotjar can use its tracking scripts in local storage. Deleted immediately after being created.N/A
ceanUsed by Crazy Egg. Anonymous unique ID for each user.1 year

Our Site uses analytics services provided by Google Analytics, Google Tag Manager, Crazy Egg and Hotjar. Website analytics refers to a set of tools used to collect and analyse anonymous usage information, enabling Us to better understand how Our Site is used. This, in turn, enables Us to improve Our Site and the services offered through it. You do not have to allow Us to use these Cookies, however whilst Our use of them does not pose any risk to your privacy or your safe use of Our Site, it does enable Us to continually improve Our Site, making it a better and more useful experience for you.

The analytics service(s) used by Our Site use(s) analytics Cookies to gather the required information.

The analytics service(s) used by Our Site use(s) the following analytics Cookies:

Cookie ProviderPurpose and Type
Google AnalyticsGoogle Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account.
For more information, visit:

Consent and Control

Before Cookies are placed on your computer or device, you will be shown a banner at the bottom of the page requesting your consent to set those Cookies. By giving your consent to the placing of Cookies you are enabling Us to provide the best possible experience and service to you. You may, if you wish, deny consent to the placing of Cookies unless those Cookies are strictly necessary; however certain features of Our Site may not function fully or as intended. You will be given the opportunity to allow and/or deny different categories of Cookie that We use. You can return to your Cookie preferences to review and/or change them at any time by selecting the cog/gear icon at the bottom-right of the page.

In addition to the controls that We provide, you can choose to enable or disable Cookies in your internet browser. Most internet browsers also enable you to choose whether you wish to disable all Cookies or only third party Cookies. By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser or the documentation that came with your device.

The links below provide instructions on how to control Cookies in all mainstream browsers:

Changes to this Cookie Policy

We may alter this Cookie Policy at any time. If We do so, details of the changes will be highlighted at the top of this page. Any such changes will become binding on you on your first use of Our Site after the changes have been made. You are therefore advised to check this page from time to time.

In the event of any conflict between the current version of this Cookie Policy and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

Further Information

If you would like to know more about how We use Cookies, please contact Us at, by telephone on 01513470373 or by post at Pure Business Group Limited 4th Floor Princes Parade Liverpool L3 1DL.

For more information about privacy, data protection and our terms and conditions, please visit the following:

Privacy Policy

Terms and Conditions